| Exhibitor | Country | Hall | Exhibitor | Internet |
| Sabelt S.p.A. | Italy | 11.1 | B020 | www.sabelt.com |
| Safasleep Limited | United Kingdom | 10.1 | E099 | www.safasleep.com |
| Safer Sun GbR Inh. M. Kreuwen / D. Sarbulescu | Germany | 11.2 | E042 | www.tugasunwear.de |
| Sanbrook Brands PTY LTD | Australia | 11.2 | E046 | www.sanbrook.com.au |
| Sanders Scandinavian Design for Children | Denmark | 10.1 | E009 | www.sanders-scandinavia.dk |
| Sapucaia - brazilian trends Inhaberin Claudia Zange | Germany | 10.1 | B081 | www.sapucaia.eu |
| Saro Ltda. | Spain | 10.1 | H070 | www.sarobaby.com |
| Sauthon Industries S.A. | France | 11.2 | C030 D039 | www.sauthon.com |
| SC Vector SRL (GmbH) | Romania | 11.2 | C066 | www.babyfox.ro |
| Schäfer Retail Solutions GmbH | Germany | Passage | Passage Halle 10 Halle 11 P002a | www.mic-o-mic.de |
| Georg Schardt KG Kindermöbelwerk | Germany | 10.1 | C020 D025 | www.schardt.com |
| Schumann | Germany | 10.2 | F014 | www.schumann-innovation.de |
| Seed Production ApS | Denmark | | A 4/10 A001 | www.seed.dk |
| Selecta Spielzeug AG | Germany | 10.1
10.1 | F010
F010a | www.selecta-spielzeug.de |
| Selection Naturelle SARL | France | 11.2 | E040a | www.selection-naturelle.com |
| Il Giornale Dell' Infanzia Sfera Editore SpA | Italy | Passage | Passage Halle 10 Halle 11 P003a | |
| Shanghai Royal Gifts Co., Ltd. | China | 10.1 | H085 | www.royalgifts.com.cn |
| Shanghai Huilun Babythings Co., Ltd. | China | 11.2 | F076 | www.huilun.cn |
| Shanghai Runtong International Trade Co., Ltd. | China | 10.1 | G094a | www.runtongin.com |
| Shanghai Stanly Home-deco Manufacturing Co., Ltd. | China | 11.1 | A060a | |
| Shao Xing Prominence Textile Co. Ltd. | China | 11.1 | B054 | |
| Sheldon International PLC T/A Bytex | United Kingdom | 11.2 | B051 | www.bytex.org.uk |
| SHIELD BABY PRODUCTS MFG CO., LTD | Taiwan | 10.2 | D068a | www.shield-baby.com.tw |
| Sigikid H. Scharrer & Koch GmbH & Co.KG | Germany | 10.1 | G008 | www.sigikid.com |
| Silly Billyz Nybble BV | Netherlands | 10.1 | H079a | www.sillybillyz.eu |
| Silly Souls by babygags, Inc. | United States of America | 11.2 | G059 | www.sillysouls.com |
| SILVER CROSS (UK) Ltd. | United Kingdom | 11.1 | C041 | www.silvercross.co.uk |
| minsari ltd. Simply Good | Israel | 10.1 | B023 | www.simplygood.biz |
| Sinclair Worldwide Inc. | United States of America | 11.2 | G060 | |
| Sirch Holzverarbeitung Inh. : Wolfgang Sirch | Germany | 10.1 | F081 | www.sirch.de |
| Skibz | United Kingdom | 10.1 | G075 | www.skibz.co.uk |
| Skip Hop | United States of America | 10.1 | D008 | www.skiphop.com |
| Small World by Marlip A/S | Denmark | 10.1 | C040 D041 | www.marlip.com |
| Small Factory | Netherlands | 10.2 | F089 | www.snoozzz.eu |
| Snazzy Baby Pty Ltd. | Australia | 11.1 | D017 | www.snazzybaby.com.au |
| Sock Ons Ltd. | United Kingdom | 11.1 | A024 | www.sockons.co.uk |
| Solink International Manufactures Co., Ltd. | Taiwan | 10.2 | D068a | www.solink.com.tw |
| NJS Design et Création "Songes et Rigolades" | France | 11.1 | E046 | www.songesetrigolades.com |
| Soyea Corporation | Korea (South) | 11.1 | B051 | www.capella.co.kr |
| Spel SAS | France | 10.1 | H050 | www.spel.fr |
| Splash About International Ltd. | France | 10.1 | G085a | www.splashabout.com |
| Spugnificio Bellini Egidio di Bellini Ivano & C. s.n.c. | Italy | 11.2 | C040 | www.bellini-sponge.com |
| Gotthard Staab Baby-Schuh - u. Bekleidungs- fabrik GmbH | Germany | 11.2 | E029 | www.babystaab.com |
| Steadyco Steadymed Limited | United Kingdom | Passage | Passage Halle 10 Halle 11 P011a | www.steadyco.com |
| Whoopi Fashion GmbH | Germany | 10.1 | G011 | |
| Margarete Steiff GmbH | Germany | 10.1 | G011 | www.steiff.de |
| Sterntaler GmbH | Germany | 11.2
Passage | G008
Passage Halle 10 Halle 11 P005 | www.sterntaler.com |
| Studio Emma | Israel | Passage | Passage Halle 10 Halle 11 P012b | |
| Studio Marine | France | 10.1 | D012 | |
| Sufwu Dress Manufactory Co.Ltd. | Taiwan | 11.1 | A049 | www.sufwu.com.tw |
| Summer Infant Europe, Limited | United Kingdom | 11.1 | A050 | www.summerinfant.uk |
| Summer Infant, USA | United States of America | 11.1 | A050 | |
| Summill International Corp. | Taiwan | 11.2 | B058 | www.donbaby.com.tw |
| Sunny JG Hosiery Co., Ltd. | China | 10.2 | A074a | www.oursocks.com |
| sunnybaby GmbH | Germany | 11.2 | G010 | www.sunnybaby.de |
| Sunproof Limited | United Kingdom | 11.2 | H018 | |
| Sunshine Kids | United Kingdom | 11.1 | F032 | www.skjp.com |
| SunSplash UK Ltd. | United Kingdom | 10.1 | G084a | www.sunsplash.biz |
| Suse's Kinder | Germany | 10.2 | F047 | www.suseskinder.eu |
| Suzhou Gentle Treasure Toys Co., Ltd. | China | 10.1 | G084 | |
| Suzhou Vigorkids Child Products Co., Ltd. | China | 10.2 | A048b | www.vigorkids.cn |
| Svan AB | Sweden | 10.1 | B079 | www.svan.com |
| Swestars GmbH | Germany | 10.1 | G083 | www.swestars.de |
